Take a moment and remember a time when you wanted to find more information. You probably would have gone straight to Google.
And now, remember the last time you tried to learn something new, like how to connect Chromecast to your TV, bake muffins, or clean your sink with baking soda.
With this type of search, you’ve probably gone to YouTube, and you’re not the only one since YouTube users watch 5 billion videos daily.
YouTube is undoubtedly the new heaven for SEO, as many of your target audience’s searches will be for how-to videos and other information.
ON THE OTHER HAND, Youtube SEO and keyword research will help you get your messages to the right people.
In this article, we will explain what keywords are, why they are important and how you can use them to increase the number of people watching and subscribing to your Youtube videos.
What is a YouTube Keyword?
YouTube keywords are words in your video’s description, title, or other elements that provide information to YouTube’s algorithm about what your video is about.
The term “keyword” is somewhat misleading, as it can refer to a group of words or expressions.
This is because long tail keywords (the most extended phrases) generally have a higher conversion rate and less competition than shorter keywords.
For example, if your video shows how to make simple cookies at home, one of the suggested keywords might be “homemade cookies”.
You could title your video “Simple homemade cookies for kids” to take advantage of this keyword.
When someone searches YouTube for the words “homemade cookies,” your video may show up in the results.
Why do you need keyword research for YouTube?
You can’t afford to be as strategic as possible regarding your video marketing efforts.
It would help if you had every video marketing advantage possible to keep costs low and ROI high.
A little keyword research can be the difference between marketing efforts collapsing or becoming an overnight sensation.
Video content on YouTube is a great way to increase brand awareness and get your product in front of more people.
Additionally, high-level videos can be a cost-effective way to move customers through the sales funnel.
Before creating a YouTube video, it is crucial to know your target audience. It is, therefore, essential to determine how to use keywords effectively.
After doing keyword research to determine the best keywords for a particular topic, you can create highly targeted content for your audience and increase subscribers to your YouTube channel by incorporating them.
Your videos are more likely to appear in YouTube searches and bring new customers.
Search engine optimization (SEO) will make it easier for your audience to find you on the internet.
This will make your content more likely to be shared. As long as your video is entertaining, many users will share it.
How can keyword research help you increase your YouTube traffic?
Now that you’ve identified your keywords, it’s time to use them to drive traffic to your YouTube videos. This procedure is not as complicated as you might think.
In the following sections, we’ll walk you through a few ways to make your keywords work for you:
Create a keyword map from your research. Associating specific keywords with content pages, or in this case, YouTube videos, are called keyword mapping.
The first step in this process is to create a table or spreadsheet of your top keywords and the specific videos that best match them.
You can include the following in your YouTube Keyword Map:
- A list of keywords for your channel’s topic (for example, baking and cooking, makeup, relationship guru).
- The volume of monthly searches by keyword.
- Your most relevant YouTube video URLs for each keyword (if you have one).
- The current search ranking for the keyword for each video.
- The level of competition for each keyword.
Here are two reasons why you should create and maintain a keyword map:
- First, it allows you to keep track of which keywords you have made content for or not. You don’t want to waste your time.
- Second, it lets you see what keywords you want to write content for in the future.
You know what your next video should be about if you don’t have content for a specific keyword.
You can create videos optimized for multiple keywords, but you should avoid completing various videos optimized for the same keyword as they will compete in YouTube search results.
For example, if you have a marketing site and create two videos optimized for the keyword “affiliate marketing,” the videos will compete for clicks and views.
Determine search intent
YouTube is a massive search engine. Like other search engines, such as Google, Bing and Yahoo, it wants to ensure that it provides users with the information they seek.
Search intent is the content users expect to see when entering a specific keyword.
To rank well for a keyword, content must accurately reflect search intent.
Sometimes search terms have apparent intentions. If the keyword is “iPad Pro review“, you can assume the user is looking for content that reviews the product.
Sometimes it can be challenging to determine the intent of the search. If a user types in “iPad Pro,” you don’t know if they’re looking for reviews, features, or even tutorials.
The best way to find out is to type the keyword into YouTube’s search bar and see what’s trending.
A user’s search intent can also reveal where they are in the sales funnel. Each type of user query or keyword corresponds to a different sales funnel stage.
To increase your influence and conversions, create content for each query type.
The four types of queries and their associated sales funnel stages are:
- learn: Search intent is to learn about a product. (“What is SEO Software“)
- purpose: Search intent has a specific purpose. (“Semrush SEO software“)
- Decision: Search intent is knowledge of a potential purchase. (“best SEO software“)
- Action: The search intent is to make a purchase. (“Semrush price“, “Semrush promo code“)
Google search to optimize your keyword
If your videos rank on YouTube and Google, you can bring them even more traffic.
Do a Google search for your keyword to see if you can use it to drive traffic to your YouTube videos.
You have a chance of getting your video ranked in Google if you see a list of videos on the search engine results page (SERP).
Your chances increase if you see featured videos at the top of the SERP. This means that most people searching for your keyword on Google are looking for videos.
YouTube hashtags are a great way to increase views for your videos.
Hashtags are popular keywords you can use to help your videos grab the attention of specific audiences.
Internet users can use YouTube to search for relevant keywords or hashtags that interest them.
You can appear in more searches by including popular hashtags in your videos.
However, adding hashtags doesn’t always help you rank higher in YouTube searches, so only use them if your content is relevant to them.
Use YouTube Keyword Research Tools
Some of the best keyword research tools can make your life easier. Keyword research tools don’t just provide a list of potential keywords.
They provide data that helps you determine the best keywords for your video and create highly targeted content for your target audience.
Best Five tools to find keywords for YouTube
Without a better term, “traditional” SEO has much development, competition, and intuitive tools designed to remove as much work as possible.
YouTube SEO is not there yet. Although the area is much narrower, a few tools are designed specifically for YouTube keyword research, and many are inexpensive (or even free).Here are some tools I’ve tried and recommend using.
Ahrefs is one of the SEO tools that you can use when doing keyword research.
If you already have an Ahref account, you can go straight to Ahrefs Keyword Explorer and select YouTube as your search engine, and enter a seed keyword you want to use.
You can find a better long-tail keyword that you are supposed to use when you click on the “Phrase Match” feature to get better results.
TubeBuddy is a browser extension that helps you get more views and subscribers by providing tools to help you optimize your content as quickly as possible.
This software will help you locate excellent, searchable video topics and create the ideal titles and tags.
The Tubebuddy extension connects directly to your YouTube dashboard.
When you install it and sign in, your YouTube dashboard is fully updated with many new features.
VidIQ is a tool designed to help YouTube creators find topics and keywords for their videos.
The agency also includes a comprehensive set of YouTube SEO features that make creating SEO-friendly titles, descriptions, and tags easy.
VidIQ can help you dive into competitor data, allowing you to improve your content and continuously measure your performance.
Like other tools such as Ubersuggest, Keywordtool.io uses Google’s autocomplete engine to generate a variety of long-tail keyword suggestions from a particular root keyword.
Google’s autocompleting or “search suggestion” is visible in the search predictions seen when typing a query into Google or Youtube.
You can use Kparser for free, but like most tools, you’ll get a lot more out of it if you’re willing to pay.
The free version of Kparser, which lets you search specifically for YouTube terms, displays a proprietary ranking factor in its suggestions based on the frequency range of each word in the term.
Information such as YouTube search volume and keyword cost is only available if you subscribe, so the free version is unsuitable for deep research.
If you’re not targeting keywords with high search volume, you won’t get views on YouTube. It’s as simple as that!
So now, where do you start looking for these keywords? You can experiment with YouTube’s autocomplete feature, the HTML source code of other famous or ranking videos, and keyword research tools.
However, if you want a more traditional keyword research tool and are willing to spend the money, all of the software we’ve listed here has reasonably priced upgrades.
That’s it, friends! We hope this article can help you build your YouTube channel. If you want to share more tips with others, you can share them in the comment section below! Good luck!