Websites today represent the primary means of selling or sharing their knowledge with a well-defined target audience.
Therefore, as an administrator of these platforms, it is essential to know the traffic they generate.
It is also necessary to control the behavior of actual or potential visitors.
This is why web analytics tools exist. These are essential mechanisms for meticulously decrypting the navigation data of your website.
There is a multitude of web analytics tools as powerful as each other. Ten of them are going to be covered in this article.
Why use web analytics tools?
Owning a website requires special attention and tailored tools to help you manage it daily. Web analytics tools allow you to do this job.
Thanks to them, you will be able to analyze your website’s weak points and strong points and set up your digital strategy.
You also can see the number of visitors, the time spent on your website, and their bounce rate.
1. Google Analytics
Google Analytics is a free web analytics tool. It allows, with the help of very detailed statistics, to provide information on the capacity of your site to attract more visitors.
Like an expert in data analysis, a business manager can, thanks to Google Analytics, assess the needs of his customers and thus improve his site.
Everything is done to make your business easier.. All it takes is one click, and the source code does the rest.
Formerly called Piwik, Matomo is open-source software that collects statistical data from your website. It is considered one of the Better alternatives to Google Analytics.
Regularly updated, this software offers you a quality of use that meets current standards. The first version dates back to 2007 and has more than one million users.
Once installed on your site, Matomo is responsible for presenting the sources of other visits, the time visitors spend on the platform, and their actions.
So you can see, for example, the most viewed pages, clicks on external links, and even downloads. So much vital data to make your website dynamic.
Wysistat is a simple tool to measure all the people who visit a site. Created in 2001, it has the advantage of meeting all your requests and needs.
It is suitable for the Internet, intranet, or extranet sites, IOS or Android mobile applications, newsletters, or even AMP pages.
This tool is very convenient. It provides access to data such as traffic (page views, visits, and visitors), group URLs and pages viewed, source channels, etc.
Furthermore, it respects the different confidentiality rules, and the CNIL has released the consent solution. It can therefore total your traffic without the user’s approval.
So, if you want to mark your site and do the analysis for its perfect optimization, See our review of Wysistat.
Plausible does not allow cookies; above all, it is compatible with the RDPD, CCPA, and PECR. It is a tool designed and hosted in the EU, therefore powered by a Cloud infrastructure belonging to the latter.
Its advantage: it is very light (< 1 ko). If Google Analytics is slow and difficult to use, Plausible is practically simple and convenient for site owners.
It is a tool that maintains the property’s privacy, therefore made for those concerned about the security of their professional and personal data.
You thus have the necessary statistics to improve all your marketing strategies. It also allows your visitors to have a wonderful experience on your site.
5. Analytics Suite (AT Internet)
Analytics Suite is a powerful, flexible tool that boosts your digital activities. It responds with precision at ultra-high speed to your demands.
This software package also allows you to explore and exploit your data’s performance. It has a very flexible, intuitive, and customizable interface. Analytic Suite uses information meticulously.
If you want to develop your digital business, Analytics Suite helps you attract your audience while ensuring your data’s quality and digital performance.
It guarantees the engagement of your prospects and increases your conversion rate. In short, Analytics Suite helps you offer your visitors a tailor-made experience for guaranteed loyalty.
6. Simple Analytics
Focused on privacy, Simple Analytics is an easy-to-understand and straightforward tool. It admits a simple and very easy-to-use interface.
At a glance, you can get an review of your website. This tool also sends you a regular email to get reports that are uncomplicated and fun to read.
In this case, you can also send a direct email to your customers for more interactivity. The tweet is actual, so no t.co referrers. Simple Analytics is an effective solution for getting traffic.
7. Abla Analytics
Abla Analytics is the best solution to measure the audience of your site. It complies with the CNIL recommendation as well as the GDPR.
This is precisely where its plus lies. Indeed, the CNIL has recognized Abla as a solution exempt from consent.
Even if the Internet user can choose to click on the “I refuse” button, you still have the possibility of collecting information concerning him.
In addition, your data is anonymous because this tool saves only accurate data.
The only option your visitors can do is to block ads on their browsers. It is enough to start using Alba Analytics to make a subscription and a simple installation.
Hotjar is one of the newest analytics tools to appear today. Created in 2014, this software has continued to develop over the years and offers an optimal user experience for its users.
Its particularity is to collect data on the site by prioritizing the customer experience. It informs the site owner about all actions taken by visitors.
It has several features, namely:
- Analysis of forms.
- Opinion polls.
These are assets that will allow you to increase your performance when it comes to an e-commerce site.
9. Adobe Analytics
It is one of the most powerful tools on the market. Adobe Analytics is all about collecting, measuring, and analyzing marketing data.
It also offers you profitable solutions based on this data. Collection can be done in several ways. Either through campaigns, client/server applications, web terminals, or voice assistants.
Adobe Analytics is responsible for informing you about the audience capacity of your marketing advertisements on the site.
It also groups customers according to their preferences and tastes, allowing you to follow them closely. As a result, you can often offer them articles or products that fit their interests—a real bargain.
StatCounter is a company that collects data primarily regarding the number of visitors to an online platform. Their software is available in both free and paid versions.
The functionalities vary logically from one version to another.
Another advantage is that the software calculates and provides free market share for web browsers, operating systems, search engines, and social networks closely involved in the actions of site visitors.
Furthermore, once a client is connected to the site, the software automatically detects the identity of each element mentioned.
Amplitude is software for collecting data on the behavior of each user of a website. It provides necessary real-time information regarding customer needs.
Through a dashboard, you can list this data and extract information.
This dashboard contains, for example, the number of times the same event has been executed over a given period, their frequency of execution, or even the products most coveted by users.
It is essential software to provide information concerning customer relationships. With Kissmetric, you have real-time data on the traffic of each user on the site.
As a result, the visitor’s activity throughout their presence on the platform is scrutinized. Which of course tells you about your preferences.
These functionalities make it possible to optimize the marketing aspects of the platform.
As a result, the seller knows better the impact of his actions on his customers, and in this way, he will be able to plan the steps to be taken to retain them better.
Smartlook collects and analyzes user behavior. Its operation revolves around five main features, namely:
- the heat map.
- event customization.
- analysis and reporting.
- creating funnels.
- session recording.
Thanks to its heatmap system, the user’s journey on the platform are automatically recorded.The type of device used, as well as the geographic location of the user, are also taken into account.
The software has a customizable dashboard that contains all the data that can help in this task.
Note that Smartlook exists in a paid and free version. Pricing varies by several sessions, logs, data, heat maps, and events.
Unlike the others, metrical is a tool that allows you to take care of the analysis of social networks.
It is also essential for managing your advertising campaigns on Google Ads and Facebook Ads. With Metrical, you can schedule your publications and make them more attractive.
Whether on Facebook, Instagram, or Linkedin, Metricool will interest you and meet your needs.
On Facebook Ads and Google Ads, you have the opportunity to follow the evolution of each of your advertisements in real-time.
This allows you to assess the audience and compare your most profitable articles.
15. Open Web Analytics
Open Web Analytics (OWA) is open-source software that can closely track the number of views on a website.
- It is an easy-to-use tool comparable to Google Analytics and compatible with almost any server type.
- With this software, you have the opportunity to be in tune with the requirements of your field of activity.
Its particularity is to make it possible to follow competitors’ websites so as not to be overwhelmed by the various innovations. Moreover, this is a reliable and efficient means of data analysis!