It is not necessary to work in web development or web design to have already heard of “responsive design”. Summary Moreover, if you operate in the e-commerce or digital marketing sector, you must have seen this term on a specialized website or heard developers talk about it during conversations with their customers. It is clear […]
Suppose you have ever been in charge of developing or implementing your company’s marketing strategy or working in a digital marketing agency. In that case, the terms inbound marketing and outbound marketing are bound to be familiar to you. Summary These two methods are today the two major pivots of the marketing universe, which include […]
All companies, from start-ups to large accounts, via SMEs, are required to make strategic decisions that aim to achieve the objectives they set for themselves to evolve and to try to grow. Summary Business leaders usually make these strategic decisions to determine their organization’s direction. Strategic decision-making is, therefore, an essential step in the existence […]
Quantitative research is a data analysis method used by professionals to examine the behavior or opinions of consumers, for example, or by researchers and students, as part of a thesis or research work. Summary In the following article, we first offer you a general presentation of quantitative research, then we will focus our attention on […]
![Competitive mapping? infallible method [with examples]](https://learnb2bmarketing.online/wp-content/uploads/2022/12/WhatsApp-Image-2022-12-02-at-12.34.15-PM-1-1170x576.jpeg)
In a constantly changing world, all companies — whether large groups, SMEs, VSEs, start-ups or online stores — must adapt to an economic environment and markets that are constantly changing. Summary Product and service offerings evolve, as do the players that make up the various markets and business sectors. Under these conditions, it is essential […]
A business or organization produces a corporate video to communicate a specific message, which can take many forms. Summary This type of video aims to attract and engage a relevant audience using the video format as a communication tool. Like the vast majority of video content in 2022, corporate videos are hosted online and published […]
E-reputation — also called online reputation, digital reputation or cyber reputation — corresponds to the image conveyed or experienced by a company or brand online on various media and channels, such as social networks, search engines, review platforms, digital word-of-mouth, etc. Recent statistics and studies show that web reputation has become a critical factor in […]
You spend a lot of time creating quality Instagram posts! But when you look at the statistics and data relating to your Insta account, the results are disappointing… Have you thought about creating content optimized for the Instagram algorithm? Because if you want your content to be presented to a large audience, you will […]
Marketing is a universe paved with many small repetitive actions: writing and sending emails, following up and qualifying prospects… Unfortunately, these tasks prevent you from focusing on your long-term strategy. This is one of the reasons why the promise of “marketing automation” is attractive: entrusting these tasks to a tool and automating these marketing actions […]
In the e-commerce market, marketing experts focus on one primary mission: generating leads. If prospects remain highly valued targets, e-salespeople much prefer leads. Through specific conversion techniques, sites generate a measurable amount of customers, except that they are not often mature leads. It is in this type of context that professionals use the […]
