Do you have a height bounce rate on your website? This percentage illustrates the number of Internet users who have visited only one page of your website.
To reduce it, it is essential to adopt certain habits. Discover in this guide all the tips to reduce the jump rate on your website.
Offer quality content
The quality of articles on a website makes it possible to reduce the bounce rate. As a first tip, you must then produce quality content.
In the hope that users spend more time on your platform, you need to cover the topics in depth.
You will thus arouse the interest of your readers and mark the difference between you and your competitors.
Although this task is not easy to achieve, you can use some tools like Google Analytics.
Thanks to this service, it is now possible for you to know the most read articles on your internet.
By grouping them, you will deduce the different subjects that Internet users like.
Furthermore, by grouping content with a high bounce rate, you can also identify topics that readers are less interested in.
Present readable content
To decrease the bounce rate on a website, it is necessary to present a readable article. The contents must be well structured for a good reading the Internet users.
To do this, feel free to add headings, subheadings, and bulleted lists. It would help if you also chose appropriate formatting that promotes reading.
Images and graphics are all elements that can make your content readable.
Set accurate titles and descriptions for your website
- After a search in a web browser, several results are proposed.
- For each outcome, you will have a title and a description.
- These elements give Internet users an idea of what each page offers.
- You will gain visitors if you set up a better explanation than the competition. This will lower your leap rate.
Find the best keywords.
Another way to lower the bounce rate is to use the best keywords in your content.
Indeed, the keywords appearing on your website must correspond with the expressions searched by users. There are several tips for identifying the keywords to place in your texts.
First, you can use the search engine. Next, you will see suggested words by simulating an entry related to an article’s topic. These are the words frequently typed by Internet users.
Alternatively, you can use the Google Ads service. The latter focused on advertising, nevertheless includes a particular feature: the keyword planner.
The Keyword Planner allows you to enter a phrase and get all the related searches and terms returned. You will now have to do their analysis.
You will need criteria to evaluate different words: search volume, CPC potential, etc.
Adopt a home page with a sober design
The home page is the first contact point when you visit a site. It is then necessary that it be neat to hold the visitor’s attention.
However, you must remember that a successful homepage does not mean a lot of colours and information.
First, put only the necessary items.
Then try to group the data and eliminate the less useful ones. You must then limit the number of colours. This trick should allow you to have a low bounce rate.
Do not hesitate to call on a web agency in USA to work on the design of your site.
To allow a website to last over time, owners decide to use their channel to run advertisements.
This is normal until the ads get so aggressive that they ruin the readers’ experience. Promotional banners prevent them from quickly reading the articles.
You can adopt a new strategy to prevent Internet users from leaving your page quickly.
Now position your advertising banner either next to the texts or between the paragraphs. It is also possible to use pop-up windows.
However, ensure its display does not occupy the screen too much.
Improve the loading time of your pages
The lack of speed in loading a page hurts the jump rate of a website. Various tips and tricks are available to improve the loading speed and thus get a good percentage.
First, you must reduce the number of CSS and JS files that load simultaneously. Allowing caching is also a solution to the slowness problem.
READ MORE: The 11 Best SEO Plugins for WordPress
Apart from the two tricks, you can reduce the weight of your images.
You must also optimize the number of articles available on a web page. The more articles there are, the slower the page loads.
Finally, an incompatibility of a technology used on your page with a browser can affect the speed. Take care to make your website compatible with as many browsers as possible.
Regularly update the content of your website.
When you have many visitors to your web pages, you need to consider a strategy to retain them. To do this, there is no better way than to make frequent publications.
Indeed, you will make a wrong impression on your Internet users if they encounter the same articles each time. They will believe you are less inspired and will prefer to look elsewhere.
In short, to reduce the jump rate on a website, there are several solutions. For example, you need to improve the quality of the content, use good keywords and increase the loading speed.