Don’t have time to write all your optimized content, or do you lack qualified SEO writers? learnb2bmarketing puts its entire team of great SEO writers at your disposal!
Web writing and SEO writing are not the same things, Content for SEO, therefore optimized for Google referencing, boosts your chances of being visible on your keywords in the top pages of search engine results.
These are not “enhanced articles” but particular articles designed for better SEO on a specific keyword.
What is quality content optimized for SEO?
Follow our advice if you want the most out of your purchase!
Before you can order SEO (search engine optimization) content for your website, you will have to do a little work.
Our SEO writers are fully skilled and vetted by our team of in-house proofreaders, but they can’t (yet) guess what exactly you want, You will have to give them your instructions via the order briefing.
An optimized page = SEO content = an optimized keyword
The rule in SEO is: “no keyword stuffing”. This means that an optimized page of your site will be devoted to single SEO content, optimized on a single main keyword.
Note that this main keyword can contain several terms, It depends if it is an exact match keyword (1-2 words) or a long tail keyword (3-5 words).
So don’t mix keywords (even synonyms), and don’t concentrate all your keywords on a single page hoping to “hit it wide”! It’s much less efficient.
A well-chosen keyword
To commission quality content, you first need to find the right keywords.
This is to search for keywords for which you want to be found by Internet users who do not know you yet.
Here are some tips:
- It’s not always your brand name! Find out how people are already finding you. By which (relevant) keywords did users arrive at your site?
- Use free keyword analysis software like Google Keyword Planner and trending software like Google Trends.
- Think like your customer. How does he formulate his problems on search engines? What does he need? Does he use the same jargon as you?
You will then order content optimized by the selected keyword.
A profitable keyword for a given SERP
Each keyword will correspond to a user query on Google and, therefore, to a search engine results page (SERP).
But what is an excellent keyword to create SEO content? It is a keyword that meets the following criteria:
- There is sufficient demand for this keyword, i.e., enough people are searching for it.
- The competition for this keyword is not too high, so potential customers have a chance of being found.
- This keyword is relevant to your products or services.
To find out if there is demand for a keyword, you can install a free SEO extension on your browser, This will quickly tell you an estimated monthly search volume for the keywords you type into Google.
For the competition, it will be necessary to look at SEO software like Semrush, Moz, or Ahrefs, generally paid, because it requires looking at the side of the backlinks.
This will help you determine if you should jump into battle or not.
Adequate text length based on competitors
SEO content that is too short for the targeted query risks being the victim of keyword over-optimization (keyword stuffing), which will send a negative signal to Google.
A text must be at least as long, if not longer, than the texts of your competitors on the top 5 of the targeted SERP.
Good SEO competitor analysis software should give you an estimate of the number of words needed.
Otherwise, you can always quickly consult the top 3 results of the targeted SERP: you will judge by eye roughly how many words they are.
What is a good SEO optimization score?
It isn’t easy to give an optimization score that would apply to all situations. Already, the rating will change depending on the software used.
Do more and better
Then, a reasonable rate will depend on the competition for a keyword, the SERP, and the position aimed for (top 3, top 5, etc.).
The idea is to do “more and better” than the competitors: analyze the SEO content of the top 5 with the optimization tool you have chosen.
This will show you what minimum score you will have to achieve.
The right tool to check SEO optimization on a keyword
There are different software to prevent the optimization rate of a keyword.
Here are the best known:
- YourTextGuru.
- 1.fr.
- SurferSEO.
- screaming frog.
Use the one with which you are most comfortable or which gives you the most relevant results. Do some testing!
Their methods of aggregating chosen terms and calculating keyword density differ. At learnb2bmarketing, if you don’t specify anything, we will default to YourtextGuru and SurferSEO.
SEO text structure
It matters to Google. The Hn markup (h1, h2, h3) and the keyword’s position in the titles are elements that Google will take into account to rank your text.
You can leave our services to us. Otherwise, to choose your subtitles, again, rely on the targeted SERP: what are the questions addressed by your competitors? What answers are expected by Google?
Do not discuss the garden chair’s history or praise your services’ qualities if this is not what the Internet user is looking for.
There is a time (an optimized page, SEO content, and a keyword…) for everything!
The media
Yes, it also counts for Google… and the user!
When we talk about media, we think of images, including videos, infographics, and other types of visual content (hello, animated GIFs). At learnb2bmarketing, we systematically integrate images into SEO content and make airy paragraphs.
Ensure that your text is not too “dry” and does not contain only blocks of text.
The user would be quickly discouraged and leave your web page (bounce rate, negative SEO signal, all that stuff).
Tutorials for ordering SEO content with learnb2bmarketing
Choose your keyword carefully: you can write the best article in the world with the maximum optimization score on a given tool on a super-optimized site, yet the expected results are not there.
If this keyword is not sought after by Internet users, or if the competition is too intense for you, you will have to turn to another keyword or the link strategy.
Order an article optimized for a blog
To order SEO content for your blog’s web pages, you’ll need to choose a topic that answers a practical question your audience is asking.
- Your part of the job: filling out the briefing for blog SEO content.
- Choose a single keyword
- and select a keyword for which there is demand
- properly analyze user search intent: information or transaction? (look at the Google SERP to verify)
- Indicate the content’s destination: blog article, category page, product sheet?
- Some tips to go further:
- Suggest an essay plan suited to the theme, with H1s, H2s, and H3s containing the keyword, Or leave it to us to make sure you have the right axis!
- Go around the subject, relying on the questions in the SERP of Google. Or leave it to us! Our editors have been trained specifically for this.
- Provide consistent internal links.
- Propose a suitable call to action, if necessary. We can also find them for you.
- Some mistakes to avoid:
- Provide a list of terms to include. If you give us your keyword, no list is needed! Our copywriters at SEMJuice already have professional SEO listings, provided by YourTextGuru and learnb2bmarketing on purpose for Google.
- Systematically talk about your services/products. Ideally, this should only be done if it is relevant in this context.
- The subject of a piece of content can be aimed at one stage or another of the buyer’s journey, but generally, a blog post is mainly informational.
- You will, therefore, not position it on a keyword relating to a product sheet! It is, therefore, at the beginning of the conversion funnel.
Our SEO editors will visit your website to analyze your semantic field, your field of activity, etc. You can help them by quickly describing what you are doing in the briefing!
SEO content for landing page
To buy SEO content intended to improve the SEO of a homepage, you must know the semantics of your field of activity.
Creating quality content for a landing page is different from creating a blog post. A classic mistake is to fill the page with reassuring speeches about your company, advertising videos, and linking to your products.
Writing SEO content for a landing page consists of describing the website’s primary services and exploiting the main semantic field of customer activity. Then, you have to add an internal link to the main categories.
SEO content for the home page must therefore be optimized for your primary keyword. Chances are this one will be very competitive, but proper optimization of this page will make all your future SEO efforts easier, including net linking.
This may not seem easy since you usually have several services to promote. But all these services normally belong to the same domain.
Don’t fall into the trap of wanting to optimize the main web page of your site for all your keywords!
SEO content for a category page of its website
Working on the SEO content of a category page is very effective in e-commerce SEO.
Select the main category keyword to write a category page SEO content brief, It will be pretty obvious if your categories aren’t too generic, but it will also be very competitive.
The goal here will be mainly to work on optimizing the page to boost the SEO efforts of the entire site.
It will then be a question of creating content adapted to the competition in the SERP of this keyword. A quick Google search will show you a good example!
It’s time to make the most of the targeted semantic field and highlight the most profitable products in this category! The SEO content of a category page will precisely describe what the Internet user can find there.
The writer will therefore talk in detail about product types or subcategories.
Add internal linking to the subcategories or products you want to highlight.
Optimized content for product or service page
Writing SEO content for a product or service sheet will differ depending on this sheet’s destination. Amazon product sheets, for example, have slightly different referencing criteria from those of Google.
At learnb2bmarketing, we write product sheets for optimization on Google, That is to say that this SEO content is intended for good referencing on the search engine.
Be careful; optimized content does not guarantee conversion: it will help you to be better seen. With better visibility, your conversion potential will increase.
A product or service sheet must give as much information as possible on what it sells, therefore on a keyword, while remaining attractive and avoiding copying and pasting.
learnb2bmarketing uses a professional tool to verify that copywriters do not repeat themselves, even on product sheets.
For an SEO product sheet, we will focus on the following details:
- comprehensive description.
- uses.
- sizes, shapes, colors (all the details!).
- pictures.
- internal mesh.
For marketing, you will need the following:
- delivery details.
- price.
- Conditions of sale.
- guarantees.
- stock.
- customer review (social proof).
- etc.
Content optimized for local SEO
If you are doing local SEO, you will surely need a lot of content and keywords describing your services in a particular city or region.
You will have to order SEO content by “keyword + city/locality” desired! This can quickly drive up the meter, so focus on the most profitable city + service combinations.
No need to list all the small agricultural hamlets in the area if your potential customers are not there.
In practice, these contents will be similar, but avoiding duplicate internal content (self-duplicate content, self-plagiarism) is essential.
At learnb2bmarketing, we use a specialized duplicate content detection tool to prevent being penalized by search engines.
SEO content for semantic cocoon/topic cluster
A semantic cocoon generates a cloud of questions/answers around a specific theme by covering all possible aspects of this theme.
It participates in the SEO strategy by increasing the mass of keywords on search engines, This will increase the site’s expertise score with Google, and drive qualified organic traffic to its web pages.
Each question-article-answer around a theme, each subject, must be optimized on a keyword and published on a web page linked to the others. In terms of quantity, semantic cocoons often contain several hundred pages!
Creating content for a semantic cocoon requires work in advance to do keyword research and list all possible topics to discuss.
Some may be similar, but they will still concern two keywords and two different web pages.
It can be anything: informational, transactional, early in the path to purchase, mid-path, blog posts, etc.
The topic or semantic cluster’s main difficulty lies in the internal links. The internal mesh must be precise to maximize the strength of the cocoon and avoid orphan pages.
You can use your learnb2bmarketing content ordering interface as an editorial calendar to track your orders.
Content for SEO, between search engines and user experience
It is true that Google algorithms are increasingly sophisticated and can detect many elements to assess the quality of the content of a page, But we must not forget that users remain the engine of the web.
Write content for SEO
The best way to reconcile the two (search engine optimization and user experience) is to have an excellent professional knowledge of SEO techniques and use them sparingly.
The content must first be written for the user naturally, and only then will we add the necessary optimization elements (keywords, titles, meta, etc.).
At learnb2bmarketing, our Copywriting Department is on hand to help you order the right type and amount of content for your needs. Don’t hesitate to ask before ordering!
When ordering your content, indicate in the “instructions” field what type of content you want (local, semantic cocoon, blog, etc.) and your keyword. Describe your business, and we’ll take care of the rest!
How much content should I order?
The answer, depends on many factors.
- Your business: some industries require more content than others.
- Your objectives: more content will be necessary if you want to position several products/services or if you want to create a semantic cocoon.
In any case, the rhythm of publishing content must be constant, The Google robot makes an “appointment” with your site. It’s up to you not to miss it!
Improve the SEO of a website
In this case, it will be necessary to consider the existing content and determine what can be improved and what is missing. You can start by optimizing poorly performing pages and updating the content.
Do keyword research and redirect content that generates 0 traffic. Google will appreciate this signal of freshness!
But to order new content for SEO, it is better to go to a specialized service like ours.
This will guarantee you consistent quality, unlike some offshore platforms like TextBroker.
They are certainly attractive for their price, but if you spend hours redoing everything afterward or in fruitless exchanges with the editor concerned, you will have lost the benefit.
Search engine results page and click-through rate
CTR (Click-Through Rate) is a key metric in SEO. The more your positioning in the search results increases, the more your click-through rate in the SERP increases.
Beyond position 10, the click-through rate of users drops to less than 0.1%. The top 10, then the top 5, and the top 3 of Google are crucial positions for generating organic traffic.
But creating content for SEO affects the visibility of the entire site, The overall volume of keywords positioned on Google will increase naturally through the long tail game, pushing the whole site’s ranking.
Creating content for SEO allows you to position keywords and raise a website in the search engine results pages.
This SEO strategy guarantees Google and the user quality content, whether for a blog article or e-commerce.
In conclusion
Contact a real SEO editor to get quality results! When you order your content, you have to give us your keywords, the desired subject, the destination of the content, and your field of activity.
We take care of the rest and guarantee you a rapid production of quality content optimized for referencing on search engines.
You can contact our SEO Content Writing service on our site to order your first articles!