A business or organization produces a corporate video to communicate a specific message, which can take many forms.
This type of video aims to attract and engage a relevant audience using the video format as a communication tool.
Like the vast majority of video content in 2022, corporate videos are hosted online and published on the company’s website or other powerful communication channels like social media — YouTube, Facebook, TikTok, Instagram, etc.
These social media then play an essential marketing role by distributing the content to the company’s target audience and helping them maximize their videos’ reach and engagement.
Corporate video, also known as “corporate film” or “institutional film” in the French language, can either target a company’s target demographic for external use or be used internally for training purposes. And recruitment.
It all depends on the end goal of the video and the reason for its creation.
Here are the main goals you can achieve by producing a corporate video:
- Attract qualified candidates to join your company
- Train your employees and give them safety instructions
- Introduce your business to potential investors and other business leaders
In this article, you will find 30 video ideas that are easy to make with reasonable means, accompanied by advice and concrete examples from leading companies.
But before that, you have to understand how a corporate video differs from a marketing video and why your company, whether it’s an SME, a start-up or a website e-commerce, absolutely must use this formidable communication tool.
Corporate video VS marketing video
It’s common for these two types of video – corporate and marketing – to be confused, and, indeed, the line between the two is sometimes thin, so much so that they can overlap.
Thus, it can be convenient to use these terms interchangeably, as both types of video do an excellent job of actively promoting your business and conveying your key messages to your target audience.
However, the way they address your audience is usually quite different.
Here are the main characteristics that define a marketing video:
- The marketing video is strictly promotional and exterior-focused
- Video marketing depends on advertising slots on television or the Internet
- The marketing video can have a less corporate tone and deviate from the brand tone and voice if necessary
- A marketing video is ideally suited to the B2C market
Now here is what characterizes the corporate video:
- The corporate video focuses on the business as a whole
- Corporate video shares information about a company, such as its values, philosophy and brand story
- Corporate video may also be used for internal purposes only (e.g. for training or recruitment)
- Corporate video can take many forms, such as messages for your teams and collaborators, presentations to potential investors, a speech by a member of the board of directors, product demonstration films, etc.
- The corporate video explains how and why the products and services you market, rather than just trying to sell them.
- A corporate video is best suited for the B2B market.
The main difference between the two types of video is that the primary purpose of video marketing is to drive potential leads into the sales and conversion funnels. It marks the beginning of your prospects’ buying journey by allowing them to discover your brand most often.
In contrast, corporate videos tend to “nurture” that buying journey, highlighting all the aspects of your product or service that make your potential customers choose it.
Thus, corporate videos encourage consumers to adhere to notions that go beyond the strictly commercial framework of a business, such as its vision, values or mission, rather than boasting about the advantages of the products or services it offers. Offers.
Corporate videos build customer loyalty more than marketing or promotional videos by making consumers feel part of the philosophy and values expressed by the company.
Both types of video are fundamental to your business, whether e-commerce or a physical point of sale, but their usefulness is expressed at different stages of the purchase journey.
With the help of marketing videos, you will be able to generate interest in new products or services, but with business videos, it will be easier to retain your customers’ interest and turn your prospects into customers.
Why is corporate video production so important?
Here are the top four reasons why all entrepreneurs should include corporate videos in their communication strategy:
Some people still prefer reading blog posts or written content on your website, but it is clear that in 2022, most Internet users will respond better to visual information from videos.
And it’s the reality: your prospects are more likely to watch one of your videos than read a web page full of text to get the same information because it’s faster and requires less effort.
Smooth and seamless distribution across multiple platforms
Surely you have noticed that viral videos are spreading like wildfire, and it is because this type of content is straightforward to share on different channels, such as social media, via a simple click.
You can distribute your corporate videos online, on your website, through your corporate email account, and through social media accounts.
Then, your customers, employees and collaborators can, in turn, share them with other people, exponentially increasing your message’s reach.
You can quickly improve your online visibility by distributing your corporate videos via social media and posting them on your website. Audiences can engage with your content on social media and increase engagement rates and reach, while search engines can index your company’s videos and increase organic traffic to your website.
Establish a stronger connection with your customers and your teams
Thanks to corporate videos, you can develop your company’s brand image in depth. This type of content adds another dimension to your marketing efforts, as it allows you to show your clientele and your teams who the real actors behind your business name are and what they look like in terms of personality. And values.
But to convince you of the importance of corporate video, nothing beats the numbers.
Here are some recent statistics that speak volumes about the power of corporate video:
- 90% of marketers believe that corporate videos are an essential lever for implementing their marketing strategy
- 85% of marketers found that corporate videos helped increase their web traffic
- 86% of businesses use corporate video as a marketing tool
- 80% of marketers said video boosted their online sales
- 95% of consumers watch explainer videos to learn more about a product or service
- 80% of Internet users have been convinced to buy a product or service after watching a video
Here are 30 ideas that will allow you to take full advantage of corporate video, most of which can be done very simply, accompanied by quality examples.
1- Company presentation video
The company presentation video has become an essential communication tool to boost brand awareness.
This video can be considered the visual equivalent of your website’s “About” page.
In addition to promoting the optimization of your natural referencing and developing the visibility of your image, it also allows you to create a link with your target audience via content that must be engaging and with high added value.
This simple company presentation video created by Slack, the collaborative communication platform and project management software, gives a good idea of the very essence of this company thanks to a playful and brilliant animation.
2- Video to explain the values of your company
Every business has a set of values that guide and govern its activities.
You can share these values with the world thanks to the video format. Whether you ask your employees to explain these values or use a narrator and stock footage to get your point across, the important thing is to share what drives your business decisions and your ambition as an entrepreneur.
The transparency generated by sharing your corporate values is one of the keys to building the bond of trust with your audience that will tip the scales in your favour.
Here’s a great example of a corporate video in which fashion giant H&M shares its values.
A culture-focused video should show what your company is about and what drives it. It must thus reveal your objectives, fundamental values and methods of operation.
This type of video shouldn’t be too severe or too “corporate” and can, for example, showcase other aspects of your business that highlight lighter elements of your company culture, such as ping competitions -pong on your premises or going out for a drink with colleagues every Friday evening after work.
These videos show your potential customers and employees the heart of your business and what it’s like to work for it.
These are videos in which we must be able to guess your brand strategy and precisely focus on your brand’s values and develop them with a minimum of narration, aiming to explain your company’s culture.
To illustrate the power of a video that speaks to a company’s values, here’s what Netflix did.
After values and culture, history is another facet of your company that must be highlighted and passed on to your audience.
Telling the origins of your business can make for an exciting video that will captivate a large portion of your audience.
This is an opportunity to share funny anecdotes or misadventures that made your business grow and make it what it is today.
Now all you have to do is prepare a short video about your company’s history, like Hubspot, which explains where it came from and how it grew from a small tech start-up to one of the largest software companies in the world. World.
5- The video tour of your offices or premises
If you have physical offices, this video idea is straightforward to make, and it will allow you to take your audience on a journey through your company’s workspaces, whether large volumes or small ones. In this case, you can bring up the topic humorously.
Please do everything you can to make it look like your audience is attending an open house and having the opportunity to learn about every corner of your business and the conditions in which your team works.
Here is a visit to the offices of Studio McGee, a company specializing in interior design.
6- Behind the scenes video
A behind-the-scenes video of your business is intended to give your audience an insight into how your business works. You can focus on a wide variety of topics, like your company meetings, how your products are made, etc.
What makes these corporate videos interesting is the human element they contain, which tends to connect with consumers.
“Behind the scenes” videos that detail how a product is made have become very popular today and fascinate audiences.
So, if you manufacture your products from A to Z, take the opportunity to show your production processes, following the example of the famous Hershey Chocolates.
7- “Timelapse” video
“Timelapse” translates to “accelerated” in French, and it is indeed a fast-paced film that can help your company discover many things for its audience.
This video setting allows you to shoot for a long time and then get a much shorter video of minutes or seconds by speeding up the frame rate.
You can easily create this type of video – many cameras and smartphones have this feature – to present, for example, the result of work that took several days or weeks.
Here is the timelapse of a project carried out by the company Timebox-Prod, which specializes in this type of video.
8- Product tutorial video
There’s no shortage of customers looking for tutorials, especially for tech-related products. As such, you should create at least one tutorial or tutorial for every new product you launch,
The tutorial video can cover some aspects of a product. Instead, you can focus on a few new features or confuse most users.
To take your first steps with the Salesforce CRM platform, you can watch the following tutorial: First steps with Salesforce.
9- Product presentation video
A product walkthrough video differs from a product tutorial because it doesn’t focus on how to use the product.
Instead, it focuses on the features and benefits of the product, which may be new or on the market for a while.
A simple animated video lasting around a minute can be enough to cover all the features you want your customers to know about.
These product presentation videos are handy because they encourage consumers to buy this or that product once they realize how it could potentially improve their lives.
Although you are probably thinking of a physical product for such a video, it is possible to create presentation videos for SaaS services and software, for example.
The main objective of a product presentation video is to establish a relationship of trust with your prospects and customers and to make them want to buy.
This is precisely what a good presentation video does, which will allow you to highlight the strengths of your offer, as the Audi car brand does.
10- Product Unboxing Video
As you may know, product unboxing videos are viral on YouTube.
They let customers know what to expect when opening their packaging and how to set up their product before use.
These videos are usually followed by a short review so that customers can understand how the product will benefit them.
This type of video is efficient if you offer products packaged in a particular way.
11- “Meet the team” corporate video
A company’s success largely depends on the hard-working employees behind the brand and the leaders.
Creating a “Meet the team” video is a good idea to pay tribute to them and give your audience a glimpse of their faces and personalities.
Give each employee a chance to introduce themselves using the interview technique.
This is beneficial for your company and its communication since highlighting these men and women in the shadows will strengthen the link with your customers and develop their loyalty.
Here is an example of a “Meet the team” video with Wistia, a company specializing in creating business-oriented videos.
12- Summary video for an important event
If you hosted, attended, or participated in a relevant conference or event, you can upload a video that details what happened.
Interestingly, this type of corporate video plays on “FOMO” (fear of missing out) and can serve as a trigger to engage people unable to attend the event.
You can also add interviews to these videos to make them even more interesting to make your audience want to attend the next event.
13- Videos to announce product or service updates
Updates are some of the best corporate videos because they show your customer base that you are constantly striving to improve your product or service line.
You will therefore use this video format to inform consumers about the changes and the latest updates.
Even a short animated video can be enough in this case.
For example, Google announces its updates in a regular ” News ” series, which will give you inspiration for your next corporate video.
14- Video of customer testimonials
You probably have a lot of good things to say about your business and your products, but what about your customers?
Let your satisfied customers tell your future customers how lucky and happy it is to work with you or use your products.
Be careful not to focus on the qualities of your business but instead on what your customers have been able to get from your offer.
In a video of this type, the customer holds the leading role, not the company.
Look at this example in which the project management company Monday.com
allows its customers to explain how its software makes their lives easier.
15- Customer Profile Video
A customer profile video is different from a testimonial video.
In testimonial videos, it’s usually your customers talking about your business and its skills, strengths, etc., while in a customer profile video, it’s your business talking about the success of one of his clients.
This video idea works for several reasons:
- Audiences generally love behind-the-scenes videos, which show how a business operates and how it achieves results
- It’s a brilliant and discreet way to promote your product or service.
If you make a great video about one of your clients, and they like it and then share it on their social media accounts, you will be able to capture the attention of some of their audience.
16- Video about your sales process
With this video, you’ll give people a taste of what becoming a customer of your business means.
This allows you to answer crucial questions that your prospects are certainly asking: Whom will they be in contact with? When will a member of your sales team get in touch with them? Is there an onboarding process? Etc.
It shows your prospects what they can expect when they engage in a transactional process with your company.
Being transparent with your future customers can bring them peace of mind and encourage them to commit to a long-term partnership with your company.
To make this type of video, you can shoot a film explaining how your marketing teams and salespeople work with the company’s customers, from the first call to the sales process, including the product demonstration phase.
17- “FAQ” video
This is a video where you’ll answer the most common questions prospects have, especially when they’re in the final stages of the buying journey.
Creating a company video that answers common customer questions can save time for your teams and potential customers and help you focus on closing a sale.
To create an original FAQ video, use a staging that lets your team members speak.
Here is what web company FX has done about it.
It is, of course, possible for a company to have a great product without winning awards.
But it can always be good to show that your work has been recognized with a prestigious award from professionals in your industry.
That’s why it’s essential to let the public know that you’re successful and that your team is working hard to create great products or services.
Berkshire Group celebrates 50 years of existence with a video chronicling its rise in real estate investment.
19- Video to present your innovations
Remembering your customers and prospects every once in a while, why they should choose you and how different you are from the competition is essential.
The best way to do this is to showcase your company’s innovation and cutting-edge technology expertise.
A simple video that gives an overview of your technological potential and the innovations you have developed should be enough to attract more customers and dominate your competitors.
20- Case study videos
Case study videos are a great way to show your prospects how you’ve successfully helped your customers in the past.
This is an in-depth review of your most successful projects.
Whatever form you decide to adopt, you will need to incorporate these three essential points into your case study video:
- Who is the customer
- What work have you done together
- What were the results
Here is an exciting example of a case study video with Mailchimp.
Your corporate videos should be featured on relevant social media channels.
However, have you considered creating corporate videos specifically for social media and your social media followers?
This involves creating videos for a specific social network and uploading them directly to that platform.
YouTube, for example, allows you to host long content of various types and large quantities.
LinkedIn is an essential social network for companies working in B2B.
For example, TikTok is a go-to social media for short, entertaining content, while Instagram attracts a more aesthetically engaged audience and requires a bit more production and video editing work.
Each social channel has its peculiarities and rules that you must be aware of to make the most of it.
22- Live video
Live video streaming can be scary at first glance in the context of a corporate video because, in this exercise style, we do not control everything. It is true.
However, live video streams are great for many types of business videos:
- Host a Q&A show
- Product demonstration
- Present a new product or service idea
Social networks like TikTok, Instagram, and Facebook now offer “live” video options, which is a great way to engage your target audience.
23- Podcast videos
Professional podcasts have been booming for a few years.
What does this have to do with video, given that this format is typically audio?
By filming your podcasts, you can satisfy your audience hungry for traditional podcasts and your audience that prefers visual content.
This way, you get a better return on your investment in making your content.
By filming your podcasts, you get tons of short content you can cut out and use in your marketing campaigns.
24- Video interviews
From time to time, consider posting video interviews. They are, in principle, easy to make and very popular with consumers, who can learn a lot from your guests.
You can interview many diverse profiles, starting with team members, but also invite recognized experts in your sector of activity, which is ideal for strengthening your credibility and brand authority.
25- Onboarding video for recruits
Onboarding is incorporating a new hire into your company, providing them with everything they need to become productive.
Feel free to upload an onboarding video to your business site and YouTube to motivate new hires and encourage candidates to apply for a job with your company.
A short and simple video is enough to develop your employer brand and entice promising talents to join your organization.
26- Influencer Videos
Today, it is accessible to partner with influencers followed by millions of subscribers on YouTube or TikTok.
You can ask them to showcase your products on their channel or offer to record a video together for your business site.
If you choose the latter option, be sure to mention the name of the influencer who participated in the video because if some people do not know your business, it is likely that many Internet users will click on the link of your video because it contains the name of an influencer they admire.
If you offer good products and services, you are guaranteed to increase your customer base through the additional traffic provided by the power of an influencer.
27- Infographic Video
An infographic video is a visual representation of data and knowledge that you can deliver as an online video.
It’s an engaging and engaging way to present complex data that can only sometimes be easily understood.
The advantage of infographics is their ability to capture and hold the attention of any audience.
Because infographic videos provide an entertaining combination of visuals and audio, they are more likely to engage your target audience and be shared on social media.
28- Collaborative videos
From time to time, you can collaborate with companies or actors who work in the same sector of activity and create, for example, YouTube videos with several people.
Just make sure that this project will generate a synergy resulting from the contribution of the companies involved so that each benefits from it.
In a collaborative video between two companies, each of the companies present is supposed to share their expertise, and the video must be published on the respective social network channels of the two companies without forgetting a link to the channel of the other.
It’s a win-win format that increases both parties’ traffic and views.
29- “Web-series” corporate videos
The “web-series” video format has become a powerful lever for companies looking for customer engagement and loyalty.
It is optional to invest much money to make this type of video, which can take many different forms: motion design, short film, vox pop, interview, etc.
Here are the main ingredients for a successful “web series” video: humour, sincerity, empathy and, of course, quality.
What matters is the construction of a unique universe that will allow your brand to get closer to its target audience. At the limit, quoting your brand or mentioning your products and services is unnecessary.
30- Video Contest
It is possible to engage your audience by organizing various contests or challenges in which all its members can participate. “
For example, you can create videos during the contest, as part of a web series, or wait until the end of the contest, then compile the clips into a single video.
You can then share your video on YouTube and chat with your followers about the next contest, for example.
You now have many ideas for creating inexpensive corporate videos to boost your organization’s communication.
Here are three last essential tips that following will ensure the effectiveness and success of your more effective corporate videos:
1- Your corporate video must be relevant to your target audience
Make sure your corporate video content is relevant to your target audience.
As it is, in principle, a specific group only tries to satisfy some, and instead, calibrate your message and focus your communication according to the group you are trying to reach.
For example, if you have a mobile app targeting homeowners and homebuyers, you should make two videos to target those two audiences specifically.
2- Your corporate video must create an emotional connection
Consumer buying decisions are often based on emotion; you must incorporate this factor when creating your corporate videos.
Create an emotional connection between your prospects or customers and your product or service.
To do this, you have to tell a well-crafted story and sometimes call on specialists in the field of communication creation and content creation.
3- Your corporate video should reflect your values and what you believe in
Your prospects, customers and partners need to know more about what drives your entrepreneurial ambition and are certainly as interested in your core values as they are in the products or services you create.
These values can be essential when choosing between your brand and your competitors.
If you stick to these three axioms, you’ll be able to improve your brand image incrementally with corporate videos that hit the mark every time.