Google ads are one of the most effective advertising tools to increase traffic to your website and generate more leads.
To create more effective and successful ads on Google, it can be helpful to receive a Google Ads certificate.
If you want a Google Ads certificate, here’s how you can prepare and get certified.
Google Ads certification: what is it?
Google Ads certification is, above all, a professional accreditation that certifies the skills of SEA SEO consultants, traffic managers, and anyone looking for a job in the field of digital marketing.
If you indicate this title onyour website, your customers will be reassured and will undoubtedly entrust you with their project.
In addition, they will consider you as an agent who perfectly controls your work.
You will have the patent on mastering all Google products on the Academy for Ads platform. From this, you can offer valuable benefits and services.
What are the benefits of becoming Google Ads certified?
Although there are no strict certification requirements to use the Google Ads platform, getting certified can bring several significant benefits.
Become a Google Ads Certified Professional
For starters, earning a certification is an effective way to learn the ins and outs of Google Ads.
Each certification requires you to pass an exam. These exams test basic and more advanced concepts on using Google Adwords.
By earning a Google Ads certification, you’ll build a solid foundation that will help you become a Google Ads expert one day.
Land a new work and get more clients
A Google Ads certification is considered one of the best Google certifications and can also help you land jobs throughout your career.
Whether you want to work in the marketing department of a company or as a freelancer who gets your clients, others will want to see that you know what you’re doing.
That’s precisely what certification does, allowing you to showcase your skills.
Stand out from other digital marketers.
Despite all the benefits of certifications, the number of qualified marketers who have them is still relatively low. Additionally, there is a high demand for digital marketers who have undergone Google Ads training.
These factors help make you even more valuable to businesses or customers when you get certified.
Google Adwords certifications remain valuable even if you focus on another web marketing area.
In any industry, Google Ads is often at the heart of businesses online marketing efforts. By developing these skills, you will better understand how digital marketing works.
Create a Skillshop account
Skillshop is a tool for knowing all the Google Ads certification paths. It is a training platform to develop your skills in various software.
Skillshop is both simple and quick to use. On the Internet, you can register using your ordinary account:
- Membership consists of inserting a new email address or using the old one.
- Update your profile and time zone.
- The information relating to the company is also to be filled in.
After the configurations, you should make a record of all these steps. Then, on Skillshop, you can follow the courses and take the assessment.
Prior training is required.
A prerequisite training program is essential to obtain Google Ads certification. It is available in a free version and only online.
The advertisers will be the first to pass this session. All business aspects and advertising strategies are functional during the lessons.
The experts can immediately practice what they have learned after the learning sessions.
Then, the candidate is invited to take the test to obtain professional accreditation.
Whatever the specializations, the exam is done through a multiple choice questionnaire or MCQ relating to Google Ads tools.
Choose your Google Ads certification.
Next, you must decide which Google Ads certification you want.
Six Google certifications are available. Each knowledge your and expertise in a different area of Google advertising,.
Google Ads on the search network
Mastering the concept of a search network means: knowing all the websites and applications related to this domain.
The Google Ads search network makes it easy for ads and listings to be published. It is necessary to ensure that the advertisers’ keywords correspond to those entered by the Internet user.
The results appear on the Google search site or on that of its network partners. The latter is often included by default in the campaign.
However, you have the choice to exclude it. Text, dynamic and responsive ads are the most advanced in this module.
Google Ads on the display network
Highlighting display ads is expected to work in this topic. If you have a specialty in handling and customizing displays, this course is for you.
In addition, targeting on the display network is known to reach audiences effectively. On this platform, you can show your ads to millions of websites.
As a result, many Internet users may see your advertisements there. In addition, your mission is to target the group and category of people to whom the ad is addressed.
Indeed, controlling all these processes will help you succeed in your certification.
Google Ads for video advertising
This type of communication is associated with knowledge of all YouTube tools. Candidates are encouraged to create and manage video ad campaigns for targets.
The certification will be granted to the one who masters the online posting and the proper distribution location.
Upstream, you will need to know the ideal client to whom you want to send the video.
Certification in Shopping Ads
Professionals in this field excel in processing data on Google Shopping. The goal is to organize the purchases and visits of prospects to your website.
In addition, the training will teach you to know your targets better and to update all your products daily. Because of this, you need to incentivize online inventory and promote traffic in your favor.
Google Ads App Certification
- All users of your service need application promotion. Your expertise relies on strong campaigns to reach more customers.
- The availability of digital tools facilitates the coordination of all your tasks. Make it easy for multiple users to find your product on the Internet. Google will help you optimize your site.
Therefore, it will advise you on the exciting video and image elements to include in the applications.
Certification on Google Ads measurements
Here you will have to measure your capacity and performance on digital ads. The evaluation consists of proving your ability to understand the vital statics of your campaigns.
Once validated, you can achieve your marketing goals with the assistance of Google. This assessment is optional. However, you will need it to reinforce your knowledge.
For example, you can configure the follow-up of all your sales projects.
How much does Google Ads certification cost?
All Google Ads certifications are free. To get certified, you must create a free Skillshop account and pass the knowledge exam.
Google Ads certifications are available to everyone and are an easy way to solidify your marketing career.
Are Google Ads certifications recognized?
The Google Ads certifications issued by Skillshop are not the only certifications for Google Ads.
However, Skillshop certifications are the most recognized because they are implemented by Google and, therefore, official.
Therefore, these certifications are your best bet if you’re looking to get your Google Ads skills recognized.
Conclusion
The Google Ads certification is among the most trusted digital marketing industry. Becoming Google Ads certified isn’t as tricky as it sounds.
You can start by following the learning plan offered by Google Skillshop or third-party courses.
Then, once you understand how Google Ads works, you can sit for the exams and get certified.