Digital signage makes it possible to broadcast several multimedia contents through the screens. Any company looking for sustainable growth now trusts this device.
Many software for digital presentations is currently available on the internet. As a result, making the right choice is not easy. Here are the ten best solutions (free and paid) on the market.
What are the benefits of digital signage?
The dynamic display is an essential solution for communication on the day’s page.
This system makes it possible to broadcast messages intended for customers but sometimes for employees in a digital and contemporary way. It is based on players, several screens (or interactive terminals) and software.
This rather reactive mode of communication facilitates promoting services, products or information aimed at consumers. Messages transmitted in public places are centralized and updated in real-time.
They are broadcast in the form of multimedia content (texts, videos, images) by video projection on one or more screens.
The advantages of digital signage are multiple. First, it makes it possible to develop captivating animations (sound and visual) with modern content.
It is, therefore, an effective way to keep the target audience’s attention. Another advantage, the dynamic display is simple to install.
No specified skills are required for this job. In addition, some models are prefabricated to simplify their use.
For the update of the dynamic display, it is initially up to the companies to fill in the corresponding data. Then, they must insert them at the software level to share them on the screen.
It is, therefore, more accessible for a company to anticipate specific customer requests and feedback this way.
Paid digital signage solutions
General is a Toulouse platform that is an integral part of Microsoft for the startup’s program. This solution makes it possible to create content in line with the audience targeted by the client but also with the context of transmission.
An independent player is responsible for linking the screens to the platform. With this software, there is no black screen. The broadcast is continuous, even after the player is disconnected.
General can immediately be controlled remotely via the content management system (CMS) as soon as it is plugged in. This tool makes it possible to program advertising campaigns in advance but also remotely.
In addition, this software can be used to create a personalized advertising campaign, depending on the audience (gender, age, etc.).
All you have to do is accompany it with an external device, such as a camera. In addition, an algorithm is inserted inside the box to set the best time to edit the content.
The Signao (Computer-Aided Signage) solution is used to share information in real-time. It allows scenarios to be configured according to internal and external flows bus timetables, weather, traffic conditions, news, etc.
Thanks to this tool, the user broadcasts the scenarios of his choice while setting himself the opportune moment to transmit them. They are posted directly on the interface. And this is from any device with an internet connection.
Signao has an interface that can display different content simultaneously (text boxes, RSS feeds, images, videos, etc.).
In other words, the user can interact with an area of the screen via the touch space. At the same time, he can also consult all the information that is useful to him.
A cache system is integrated into the software to solve the black screen problem. The user can then continue sending content to their screens, even without an internet connection. After a power outage, the device restarts independently.
read more: Top 15 Free CRMs for Small Businesses.
Com’play is a dynamic display software developed by Anikop. Powerful and intuitive, it is easy to use and fully customizable.
The user can choose his playlists according to the content broadcast on the screens. He also has the last word regarding the place and time of broadcast, as well as the number of screens.
Thanks to the Com’play software, the content distributed is adapted to the commercial activity and the customer’s centres of interest.
They are transmitted through digital screens. The tool also makes it easy to insert different multimedia content, to program broadcasts in advance and remotely.
The user, who does not know what content to offer, can choose from the available ready-to-use templates.
Regarding the operation of the software, the player recovers the media hosted on the platform. They are then transmitted to the screens.
Display Media has developed DMCware digital signage software, which is intuitive, user-friendly and ultra-functional.
It meets any need for creating, distributing and planning multimedia content. This can be remote (via SaaS mode) or on a local network.
This software includes several tabs to create specific areas from different media. The “Creation” tab allows, for example, to develop and improve content.
This communication tool will enable it to control all the screens in a connected city. Screens are managed from computers or tablets.
In addition, content planning is done in real-time and in advance (up to a year). The user can then choose his time slots. The contents can be media (Texts, Videos, PDFs, etc.) or Widgets (Weather, RSS feeds, Web pages, etc.).
The DMCware software also has a multi-user interface. This means that the number of accounts for one user is unlimited. At the same time, depending on the function of the user, the latter controls access to certain content.
Viewneo is digital signage software used by more than 150 countries worldwide. It meets the needs of small businesses as well as multinationals.
Available on the Cloud, it allows you to broadcast media content on tablets, projection walls or screens. Thus, all media content is centralized in the Cloud. This makes it easier for other users to access the data they need.
New users have a 30-day trial period to create their accounts and benefit from the services. Some services are file conversion (automatic), a playlist manager, a live tracker, etc.
Additionally, users quickly access customer support via phone, email, or online forums. To download and install Viewneo, click on the link that sends you to the publisher’s site.
In the case of an online solution, no download or installation on the PC is necessary. The connection is made from the website viewneo.
Screenshot digital signage software simplifies the creation, planning and delivery of messages on screens. Media content is distributed centrally.
Its ultra-ergonomic interface makes it easier to control the display of digital screens. Connecting to the interface can be done from a tablet, PC or mobile device.
This software solution is available in two forms: License and Saas (Software as a Service).
To make it work properly, the user needs a computer server to access the platform interface. He also needs dynamic display software, a mini-PC connected to each screen, and several screens.
Regardless of the hosting mode selected, installing the application on a computer station is not necessary. Indeed, Screensoft is a complete web application.
All you have to do is connect to your standard browser and enter your credentials.
In addition, this software is available in 7 different versions, each meeting specific needs. There are, for example, the “Absentee Teachers”, “Events Agenda”, and “Signage System” modules.
Free digital signage solutions
ScreenHub is a SaaS software that manages content for different types of screens, such as LEDs, LCDs, etc.
One of its main features is to control, create, and change any digital display from anywhere. It also allows you to plan the distribution of any content on different screens.
This intuitive, cloud-based billboard software simplifies network integration on up to 1,000 displays.
Its real plus is its ability to adapt to all screen formats and sizes (outdoors and indoors). It is also suitable for operating systems (Mac Os, Windows, etc.).
ScreenHub is also easy to use, as items move quickly around the screen.
The user can thus enlarge, reduce or rotate content until complete satisfaction. It also allows businesses to upload and organize media files via tags.
Concerto is an open-source digital signage software. A server (with database) and Ruby on Rails (ROR) applications are required to make it work. It is compatible with operating systems like Mac OS and Windows.
This dual functionality software (signage-Studio and signage-Player) can plan content distribution on several screens. To use the free version, you must have storage with a minimum capacity of 1GB.
The operation of this software requires the presence of a Web server and a MySQL database. In other words, to install it, you must have a device (physical or virtual) or create a virtual image.
The latter can be found on the official Concerto website. Its use is simple. Create a new feed by clicking on “Browse”, then add content by going to “Add”.
The user then links the content to a meal, edits their screen, and then links the categories to the appropriate feed.
Digital Signage is a dynamic display software from California. It makes it possible to broadcast messages on a screen at a point of sale, a company, a school, etc.
The SignageStudio allows you to create dynamic content thanks to the drag-and-drop function.
The SignagePlayer facilitates the management and transmission of messages on an audiovisual medium. You need at least 1 GB of storage (in Saas mode) to use the free version.
In addition, Digital Signage is based on an open-source framework; that is to say, that can be used or modified by anyone.
Web standards, such as HD videos, live TV, etc., are usually broadcast there. To set up the software, two possibilities are offered to the user. He uses a service provider or does dynamic displays on WordPress.
Screenly Open Source Edition
Screenly Open Source Edition (OSE) is the free, open-source version of Screenly (paid version).
This version supports functions such as dashboards, advertisements, information screens, etc. It also includes a program that systematically detects the size of screens.
The user can download content and establish and plan playlists thanks to an intuitive interface.
Nevertheless, the whole process is done on a single advertising screen. This software also facilitates the management of media content, such as videos or web pages.
To work, this dynamic display software requires the Raspberry Pi (a nano-computer). It is configured only on Linux.
Its investiture is done in a few minutes. Just download the latest version, then burn it to a microSD card.
You must connect the Raspberry Pi to a box and start using an integrated card. The three media (selected by default) will then be displayed.