Today, it has become essential for start up company traditional to position themselves online.
This requires implementing an excellent web marketing strategy, with meticulous work on natural referencing or “SEO.”
Fortunately, many SEO agencies have popped up to help businesses achieve their goals.
But how do you choose the right agency among all those on the market?
Here’s a comprehensive guide to help you make the best choice based on your needs and budget.
Why choose an SEO agency?
Natural referencing or SEO (search engine optimization) is the very basis of visibility on the web.
Indeed, Google and other search engines rank pages and sites according to the value of their content.
The more the latter is rich (in keywords), relevant and attractive, the higher it will rise in the first lines of the SERPs. Using an SEO agency means:
Benefit from the expertise of a professional in the field to optimize the existing one. Moreover, she knows which methods and tools are best suited to your project.
Improve your visibility and your positioning on the web thanks to powerful referencing techniques such as the strategy of keywords and the integration of backlinks (net linking).
Better tracking of your business performance. Admittedly, it has state-of-the-art tools that collect data from the activities of Internet users, the flow of traffic…in short, key indicators allowing you to measure your progress and correct where there is a fault.
The steps to choose an SEO agency
Define your goals:
First, it is essential to clearly define your objectives in terms of visibility and positioning on search engines.
What keywords do you want to target? Where do you want to rank for these keywords? Short-term or long-term?
Once you have defined your goals, finding an agency that will meet your expectations will be easier.
Consider your budget:The budget is an essential criterion when choosing an SEO agency. Indeed, prices can vary very quickly from one service provider to another.
For example, the prices will not necessarily be the same between an SEO agency in USA and an agency in the provinces.
Some agencies will offer you monthly packages, while others charge by the time spent. It also depends on the types of services offered or that you need.
For example, an SEO audit will not be billed like a net linking or web writing service.
Before making your choice, ask for several quotes to compare the services and the prices offered.
Then, do not hesitate to negotiate prices with the agency of your choice according to your needs and budget.
Check their experience:
Experience is an important criterion to consider when choosing an SEO agency.
Indeed, the more the agency is experienced, the better it will be able to help you achieve your goals.
Ask her for references from satisfied clients, and don’t hesitate to see for yourself the results she has obtained for them.
Ensure the quality of the services:
An SEO agency must be able to offer you quality services adapted to your needs.
In particular, it must provide you with a regular follow-up of your results so that you can follow the evolution of your positioning on the search engines.
Ask the SEO agency for details about their services, and don’t hesitate to ask for examples of their work before signing a contract.
How to find the right SEO agency for you?
A component of your marketing strategy, natural referencing can help boost your sales over the long term and contribute to your ROI.
The choice of a trustworthy and competent SEO agency follows a qualitative approach, the stages of which are as important as each other. Therefore, it is necessary:
- Know your project requirements. Your choice will be based on the SEO agency that best meets your needs and budget.
- Establish the list of potential SEO agencies. Of course, there are many natural referencing agencies, so do some research on the Internet or consult the opinions of your acquaintances or relatives who have already benefited from the support of one of these agencies.
- Evaluate the notoriety of these via their referencing rate.
- The ranking of an agency specializing in web referencing is the criterion to consider to know if it has mastered the workings of SEO at its fingertips.
- Evaluate the agency’s responsiveness, emphasizing its ability to listen. Indeed, what could be better than an SEO agency that listens to the needs of its customers?
- For the first contact with his team, the latter must demonstrate a genuine interest, a curiosity about your project. By exchanging with you, you can deduce the possibility of a collaboration.
- Check its previous achievements precisely to see if the agency’s services correspond to your expectations and if it can adapt to your needs.
- Understand SEO agency strategy and assess agency transparency.
Starting from an SEO audit of your project, it must be able to explain the types of actions to be taken and the aims of each process, with the positive points and any shortcomings.